U.S.-Pakistan Partnership for Agricultural Market Development


The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan was a USAID-funded program (2014-2019) implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture and livestock sectors. AMD aimed to improve Pakistan’s ability to meet both international and domestic demand and efficiency requirements as well as increase competitiveness through private sector engagement.

Program Approach:

  1. Increase Competitiveness of Targeted Product Lines: Through the adoption of improved production, marketing, and business organization management practices, AMD facilitated increased demand in citrus, mango, high-value off-season vegetables, and livestock product lines;
  2. Improve Market Linkages and Develop Institutional Capacity: AMD worked with processors, traders, retailers, and ancillary service providers that supported the targeted product lines;
  3. Engage with Private Sector: Through targeted training, matching grants, and technical assistance, AMD leveraged private sector investment and encouraged innovation.